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People Notice Professionally Mounted Articles
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 Think about it. How many people actually saw your article? How many people did more than glance at it? How many people actually read some of it? Did you know that more people read articles that are professionally framed and mounted than ones they run across in a magazine or newspaper? Especially when it’s hanging in someone’s office, a conference room, a waiting room or a high traffic area.
I’m sure you’ve noticed them too. Maybe the masthead of the publication drew your attention. Or maybe the photo. Perhaps it was about someone you knew, or someone in your industry. Or (and this probably really got your attention) it was about your competitor! You stopped and read the article. Even if you saw it when it was published, you read the article again more closely. There’s something about seeing it mounted that captivates you.
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